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600 S 6th Street PO Box 878 Sunnyside, WA 98944
Phone: 509.837.4500 |
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| S'side's rising sun receives a facelift |
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 | | graphic courtesy city of Sunnyside | | A new logo design for the city of Sunnyside emphasizes the city's name, while retaining the image of the rising sun. It will eventually be placed on park signs and on new entry way signs into the city. |
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By John Fannin
The sun still rises on the city of Sunnyside's logo, and a recent change in the design by city hall is intended to make the city's name shine even brighter.
"The idea was to come up with something that was clearly Sunnyside, but would be easier to reproduce, as well," said City Manager Bob Stockwell, who created the new, computer-generated design. "It reduces to scale very well, and also works in black and white."
Sunnyside's previous logo was designed eight or nine years ago. "The text was free-hand drawn and it often didn't reproduce well," said Stockwell.
The rising sun is smaller on the new logo in proportion to the word "Sunnyside". The words "city of" and "Washington" have been removed to provide more focus on the city, Stockwell said.
"We wanted to emphasize the name Sunnyside and keep the sun in the background," he said. "The new one is clearer and can be read from a distance."
Though it is new, the logo was created with a look back in mind.
"We wanted something that would look like an old fruit box label," Stockwell said. "I'd describe it as almost a period kind of thing, more 20s or 30s art deco."
Sunnyside began gradually implementing the new logo three or four months ago, Stockwell said.
City employees receive business cards and stationery with the new logo when their existing stock needs replenishing. City service vehicles receive the new decal when they are first brought into the fleet or need repairs.
"The idea is not to spend money on a new logo," Stockwell said. "But just use it as costs normally arise."
The same principle goes for official signs designating the city's parks; when signs need replacing they will bear the logo.
Speaking of signs, the new logo is expected to have a public unveiling this summer.
"We'll probably be introducing new entry way signs that will be using the new brand (logo)," said Stockwell. |
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