It's been a long-time coming, but Sunnyside native Josue "Juice" Garza is ready to take hold of the brass ring that has been dangling in front of him, just out of his reach, for the past eight years.
He's a bit apprehensive as his new album, The SunRise, is released, but as he puts it, a sunrise is a new start on a new day, and he feels his album is the start in a new day in his music career.
For about eight years, Garza who now lives in Grandview, has been performing and pursuing a career in music. At a young age he was introduced to music.
"My dad was in a band, a Mexican group, so I was always around music," said Garza.
Listening to the radio, he began finding interest in rap and hiphop and he began writing poetry.
"I found out early I couldn't sing, but I could put my words to music," said Garza.
Picking up instrumental tracks, he would take the beats and fill in with his own words.
Growing up in a small town he said it is difficult to get noticed by record companies when so many artists are performing in the cities where the labels are located.
"I keep striving and pushing. It's because of the love of the music," he said.
He has been featured on a few projects and was previously signed by a record company, but the deal fell through. Garza said he learned of Eastside Muzik, Inc. of Portland, Ore. and has been working with them for nearly a year to complete The SunRise.
The new album has 14 songs and two bonus tracks, said Garza.
"I feel with this album I was able to write what I wanted to," he said. "It tells a story."
Garza has used his life experiences and the struggles he's had to get to this point in his music career as material for the songs in The SunRise.
"There's music to dance to, to cry to, to smile to," he said, adding that he feels he is someone who hasn't had it easy in life. "This is everything I've worked for the past 10 years."
The CD features a song he wrote about him mom and one titled "Chasing Dreams," which tells the story of his career. He added there are party songs on the album.
"There's a lot more radio music than not," he said.
Besides his new album, Garza has also recently been featured on Bullet's, Eastside Muzik's CEO, new album.
To celebrate his album, he will be performing at Mario's, located at 1002 Vintage Valley Parkway, Zillah, next Friday, Feb. 6, along with Bullet, Stoned Kings, Rez Hogs, Creater, T.O.P.P. Squad, E.P. Crew and The One.
From 6 to 9 p.m. the performance will be for an under 21 crowd and a performance for those 21 and older will be from 10 p.m. to 2 a.m.
"I feel it's important to have two shows because I do have a fan base that is under 21," said Garza.
Tickets for the show are currently on sale. They are $5 in advance and $8 at the door. For more information about tickets call "Juice", 830-0069.
. Melissa Browning can be contacted at (509) 837-4500, or e-mail firstname.lastname@example.org