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ColorTyme opens in Sunnyside

National rent-to-own franchise ColorTyme has expanded with a new store in Sunnyside.

"It gives everyone a chance in the Lower Valley to have high quality furniture and appliances," said Albert Vasquez, manager of the Sunnyside store.

Products at ColorTyme can be rented by the week or month. Customers can rent items with the idea of eventually purchasing them or purchase them outright.

With 10 years of experience at ColorTyme, Vasquez praised the company's "promote from within" policy. He said the store has already hired four new employees and hopes to eventually have seven fulltime staff members.

Located at 2685 E. Lincoln Ave., Suite A, in the new business development near Wal-Mart, Vasquez said the presence of the "big box" store was a factor in locating to that specific area.

"With Wal-Mart located so close we thought it would be a good location to attract customers," he said.

As with other ColorTyme locations, the Sunnyside store also offers payday loans and other financial services such as Western Union wires.

With the combination of payday loans and the availability of appliance/furniture rentals without a credit check, Vasquez admitted the store has to be careful to not allow customers to get over extended. "Sometimes we have to act as advisor to make sure they see the difference between what they need and what they want," he added.

Sunnyside is one of three new locations for ColorTyme established by franchisee Mark Childers, who recently sold 27 ColorTyme stores to Rent-A-Center.

The other two are Fairbanks and Anchorage, Ala.

"All three of these communities have been underserved in the past by rent-to-own stores," Childers said. "They are growing communities that deserve the same level of customer service that larger communities receive in new developments. We're going to introduce customers to a whole new level of service."

The Sunnyside and Fairbanks stores opened this month and Anchorage is scheduled to follow in the first quarter of 2006.

All three ColorTyme stores allow customers to rent and/or own furniture, computers, digital electronics and home appliances without requiring a credit check or contract.

Because many customers often need a new appliance in an emergency, most pieces are delivered on the same day and fixed or replaced immediately as well, ColorTyme officials say.

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