You see them everywhere, micro-thin i-Pods providing a custom-made selection of downloaded music and videos.
New Vision, also known as the Yakima County Development Association (YCDA), sees a future in i-Pods for getting the word out about Yakima County to prospective new businesses.
Taking a cue from KAPP TV's posting of news videos that can be downloaded off the internet to a video i-Pod-known as a Podcast-New Vision envisions filming three or four-minute Podcasts that could be available on its website or downloaded to a compact disc for distribution.
New Vision's entry into Podcast technology was presented last night by President Dave McFadden to the New Vision board of directors during a meeting in Sunnyside.
"We have a good story to tell," McFadden said of potential benefits to businesses moving to Yakima County, such as a less expensive housing market for employees.
A Podcast could help tell the story of Upper and Lower Yakima County by presenting a series of brief videos targeting not only the benefits of the area, but also specific age groups, such as Generation X'ers.
McFadden said the Podcast videos cost about $500 per minute to produce. With the goal of producing a dozen Podcasts lasting three or four minutes each, he said the total cost would be about $20,000.
Additional benefits of the Podcasts include using snippets of the programs for use as television promos, or for New Vision members, such as Sunnyside and Grandview, to use as a public relations tool in recruiting prospective businesses.
New Vision board members authorized the expenditure of $10,000 the remainder of this year for Podcast production. Additional funds will likely be approved next year by board members.
The first steps, McFadden said, will be going out to bid for Podcast production. New Vision will meet with a public relations firm in August in preparation for filming the Podcasts.
Meetings are also planned to focus on the three or four key messages the Podcasts should put across about the advantages of Yakima County. ycda.com
McFadden told board members the first Podcasts should be available on New Vision's website, www.ycda.com, by this November.
"But November could be January (07)," McFadden added. "The quality of the Podcast is way more important than timing."