If you plan on catching the Super Bowl this Sunday, Lt. Governor Brad Owen has got a job for you: whip out your pen and paper and pay attention during those expensive commercial breaks, then report back to him on whether or not alcohol ads are targeting children.
He has teamed up with the Washington State Coalition to Reduce Underage Drinking to present the survey. They hyped the "assessment tool" up in a press release as "one more reason to watch the big game."
Owen and RUAD wants you and your children to complete the survey. Together.
I'm having a hard time taking this assessment tool (as Owen refers to it) seriously.
There's no way I'm going to sit my son down and say, "Hunny...um, could you fill out this paperwork? The state of Washington wants to know if you feel victimized by alcohol advertisements."
In his press release, Owen says, "Many of these commercials are designed to be cute and funny...We are hoping that kids simply ignore these advertisements but we are certain that won't happen."
Mr. Owen, it won't happen when, in the same press release, you state that "the tool" is meant to be completed by parents and youth.
To me, asking someone to take diligent notes on commercials is asking for a biased opinion.
Not only that, but how many of you know a crack-pot (or two) who's going to have a field day with this? There are so many people out there that covet the soap box.
Now they've got their chance.
I can see it now: "Gee, I think that beer commercial was funny. I bet it was meant for teens" or "Gosh, that commercial was awful cute, I bet it was meant for pre-teens."
"The tool" asks what alcohol product is being advertised, they want you to describe the commercial, specify the target audience (12 and under, 13-17, 18-20, and 21 and older) and what gender the commercial is targeting.
With all this note taking, how would we make room for the game?
I'm far more interested in the Colts than the commercials.