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Yakima Valley uses i-Pod technology to draw prospective business interest

In the works since last summer, New Vision, the Yakima County Development Association, recently launched a series of podcasts, electronic videos over the internet, to attract new business to the area.

The podcasts can be downloaded to i-Pods via the internet from such popular sites as itunes.com and podcast.com, as well as the association's site at ycda.com.

New Vision sees a future in i-Pods for getting the word out about Yakima County to prospective new businesses.

Taking a cue from KAPP TV's posting of news videos that can be downloaded off the internet to a video i-Pod, New Vision has launched a series of three or four-minute podcasts.

The first release was on Feb. 23 of an introductory video. Titles since then have covered topics such as the county's population growth and accessibility to other major Northwest markets.

"Podcasting is a great way for the Yakima Valley to showcase its business advantages," said New Vision President Dave McFadden. Other benefits the podcasts will relay include the county's less expensive housing market for employees, workforce, education and real estate options.

McFadden said the podcast videos cost about $500 per minute to produce. A total of eight releases are scheduled at this time, with the last, covering real estate in the area, due to launch May 16.

"Yakima has a real entrepreneurial style that invites companies to grow and keeps them here to succeed," McFadden said. "We think we are going to tap into a whole new audience as a result of this new marketing initiative."

The podcast series was developed and written by New Vision and hosted by Enrique Cerna of KCTS Connects, a Seattle-based current affairs program. Yakima-based KIMA-TV produced the series.

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