On-line survey to help market Yakima Valley area to tourists

What do you consider to be the Yakima Valley's greatest strengths and weaknesses from the perspective of a visitor?

If you could capture one image of the Yakima Valley to show what makes it distinctive and different from other places in Washington state, what photo would you take?

Those are just some of the questions Yakima Valley residents are asked to answer as part of an online survey intended to help market this area to visitors.

The Yakima Valley Visitors and Convention Bureau has begun work on the project to better position the region as a visitor destination.

The survey and six-month marketing project is under the guidance of Total Destination Management, a firm that specializes in destination positioning.

As part of the project, the public will have an opportunity to give their thoughts as to the strengths, weaknesses and opportunities of the Yakima Valley as a visitor destination.

The online survey is available at www.visityakima.com by clicking on the "Local Resident Survey" button between now and Friday, March 21.

Additionally, public workshops will allow residents to provide feedback and ideas to improve tourism in the region. Workshops are slated for Yakima, Union Gap, Toppenish, Naches and Prosser. Workshop schedule:

In the Lower Valley, the closest workshop will be in Prosser on Wednesday, March 12, at 10 a.m. at the Best Western Inn at Horse Heaven, 225 Merlot.

The Yakima Convention Center will host a workshop on Tuesday, March 4, at 9 a.m. The next day, March 5, Union Gap City Hall, 102 W. Ahtanum Rd., will be the site of a workshop that will start at 3 p.m.

For planning purposes, workshop attendees are asked to RSVP by calling Stephanie Gangle at 509-575-3010.


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