Grandview Fire Department inspires toy maker

GRANDVIEW - The Grandview Fire Department has friends in unusual places, as popular toy maker Mattel has contacted the city about creating a toy fire truck with the city's name and logo.

Fire Chief Pat Mason told the city council last night, Monday, that the call from Mattel "came out of the blue."

Council had to take action on Mattel's interest in order to give the company permission to use the city's name and logo. Council voted unanimously to give the toymaker thumbs up based on a licensing agreement that Mason and City Attorney Jack Maxwell developed.

Grandview will not receive any financial compensation from Mattel's usage, but will receive 100 free toy fire trucks bearing the city's name and logo.

The fire trucks will be about the size of Mattel's Hot Wheels miniature cars.

Mattel will use one of the city's fire trucks as the model for the toy, with some adapting as needed to shrink the truck down to miniature size.

As for why Grandview was chosen, specifically Grandview, Washington, Mason told council that Mattel has a tradition of getting inspiration for its designs from their employees' hometowns.

Mason said he doesn't know who the Grandview native is that works at Mattel.

In fact, he says, there are a lot of unknowns right now. One of the unknowns is to what extent the tiny fire trucks will hit store shelves. "It's not a given yet that they will market it," said Mason.

Despite the unknowns, Grandview city officials know they're tickled to see their town get the toy treatment.

"It's kind of fun," Mason told council.

"It's kind of terrific," Mayor Norm Childress added with a smile.


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