Monday, December 12, 2011
The holiday season for Sunnyside hasn't really begun until the annual Lighted Farm Implement Parade is in the works.
Each year local residents prepare months in advance for the festivities on the weekend of the parade. From buying hand warmers to decorating floats, the holiday spirit is in the air as the parade day approaches.
Three local entities worked together to produce a video recording this year's festivities, the Sunnyside Chamber of Commerce, Sunnyside Community Hospital and the Daily Sun News. Photos of the parade and surrounding events were compiled into a video to showcase all that the annual weekend encompasses.
Sunnyside Community Hospital's Community Relations Director Tom Lathen spends much of his daily routine gathering information and taking photos of operations at the hospital. This year he took his knack for photography to the parade.
"I got some really good photos of the parade, lights and trucks, and decided I wanted to piece it all together into a video," he said.
But Lathen said his photos weren't quite diverse enough to make the video he envisioned.
"So I contacted Pam (Turner) at the chamber office and asked her for more photos," he added.
Turner contacted Daily Sun News Publisher Tim Graff, and the newspaper's resident photographer, Rod Smith, supplied additional photos taken by himself and other DSN staff to use in the video.
The video, nearly three-minutes long, captures a variety of the events in still photos such as the Jingle Bell Run, the parade itself and other community gathering activities during that special Sunnyside weekend.
Graff says the parade is a mainstay for the community of Sunnyside.
"It's a chance to show off the greatest aspects of our agricultural community," he added.
Lathen says the video portrays one of Sunnyside's positive community events for all to remember. In addition, while the credits are rolling, the video announces next year's parade as Dec. 1, 2012.
The video can be seen on YouTube (http://youtu.be/_WwnQrPz0U4) or on the participating agencies websites, www.DailySunNews.com, www.sunnysidechamber.com and http://www.sunnysidehospital.com.
The production process of the video allowed the three entities to work together to bring an additional positive light on the Sunnyside community.
Graff says the hospital and chamber are very active in the local community, and as the area's main news source the Daily Sun News strives to give local residents and surrounding communities the opportunity to see what the community is made of.
"We publish special sections (that previews the event), but the video gives people outside of our area the chance to see what we do here," he said.
Turner agrees, saying the parade video will allow the audience to see what the parade offers each year.
While photos are sliding through the video, the popular holiday song "Feliz Navidad" is playing in the background. The song, originally written in 1970 by Puerto Rican singer-songwriter José Feliciano, was Lathen's choice to reflect the event and community in its entirety. Lathen says he contemplated other holiday songs to accompany the video, but "this (upbeat) song fits our bilingual and bi-cultural community."