Friday, November 23, 2012
GRANDVIEW - The Port of Grandview commissioners, recognizing the need for more visible advertising on its properties, has contracted with Eagle Signs of Yakima for a new digital sign to be placed on Stover Road.
At a special meeting this past Wednesday, the commissioners learned there is an additional $780 price tag to make the digital sign accessible via a wi-fi connection.
Commissioner Richard Shenyer said there are different manners for accessing and programming the advertising on the sign. There is line-of-site, phone-line and wireless (wi-fi) access.
Commissioner Jim Sewell said, "The digital sign will improve exposure and advertising possibilities."
He said the advertising possibilities could benefit the entire community because the city of Grandview, local schools and organizations responsible for hosting events might be interested in advertising on the sign which will be located at the entrance to the port's industrial park.
Shenyer said the commissioners previously agreed to pay $40,000 for the digital sign and two smaller signs. The $780 for wireless access provides further marketing potential.
Sewell and Commissioner Ron Grow agreed, realizing the port's marketing campaign is beneficial for economic development and providing greater exposure for the community.
Shenyer said he also contacted the Washington State Department of Transportation to ensure the planned location for the digital sign will not be in violation of policies related to visibility from the freeway.
He said the state agency indicated there would not be any issues with the placement of the sign.
The commissioners further discussed how other organizations might have access for advertising events using the digital sign.
They believe with wireless access, specific passwords could provide organizations wanting to advertise on the sign with access. Grow suggested the commissioners could assign specific, temporary passwords when an organization wishes to advertise an event.
Shenyer said the program used for the advertisements has a feature that gives the user the ability to set parameters for the advertisement, such as the dates an ad is to begin and end.
The commissioners said there should also be guidelines for advertisements, ensuring ads do not violate Port of Grandview rules and policies.
The commissioners approved the additional cost for wireless access by a 3-0 vote before moving on to the next topic of discussion at Wednesday's meeting.
Sewell told his fellow commissioners a new Quick Site State Environmental Policy Act (SEPA) review is necessary for the newly acquired Forrest Road property.
He said the property that was already owned by the Port of Grandview, located on Stover Road and Stover Loop, underwent a SEPA review in 2000.
Because that review is on record, Sewell said, the new review would be amended to the older one.
He said completing the SEPA review paves the way for future developers, removing the burden of contracting with a company for a review in the future unless the business is one that has operations beyond the scope of the SEPA review completed by the Port of Grandview.
Greg Dorn of GR Dorn and Associates of Spokane will complete the new review.
The commissioners Wednesday authorized Port of Grandview President Ron Grow to sign a contract with Dorn. The contracted work is not to exceed $5,000.