As of Wednesday, February 5, 2014
The Maverik chain of convenience stores, based out of Salt Lake City, Utah, has been selected to receive the 24th annual Convenience Store Decisions Chain of the Year Award. The Maverick chain, which has 250 locations across 10 western states, including a Sunnyside franchise located at the intersection of East Lincoln Avenue and South 16th Street, will be honored at an invitation-only gala during the national association of convenience stores show to be held in Atlanta, Ga. on Oct. 13. "Maverik quite simply encompasses everything a convenience store chain should be: innovative, fun, daring and exciting. But, what stands out most of all is its unwavering dedication to the customer experience," said John Lofstock, editor-in-chief and editorial director for the Convenience Store Decisions Group. "Though many companies spend countless hours trying to promote their brand, Maverik has created a unique 'adventure first' culture in the community and at the center of this adventure culture is Maverik," Lofstock said. Under the direction of Mike Call, Maverik's Chief Adventure Guide, and Brad Call, vice president of Adventure Culture, the Utah-based chain has created a dynamic brand that intimately connects with customers of the Mountain West.