Patience a virtue with Pacific Power app

The design for Pacific Power’s new app is simple and basic, making it easy to navigate.

graphic courtesy Pacific Power
The design for Pacific Power’s new app is simple and basic, making it easy to navigate.



After customers plug in their account info, they can receive alerts and updates about power outages in their area.

There’s nothing wrong with doing one thing well…and that seems to be the goal behind Pacific Power’s new app.

Released just last month, the free app is a one-stop option for checking on the utility company’s latest news, power outages and paying your bill.

The design is simple, straight forward and easy to navigate.

You won’t find any bells and whistles, no interactive videos or games.

The app designer is iFactor Consulting, a software design firm based in Tempe, Ariz. The company’s previous work includes developing mobile apps for power companies in New York and Vermont.

Since the app launched just weeks ago, it’s possible Pacific Power may add more content to its mobile platform in the future.

But, again, there’s nothing wrong at this stage with being a one-trick pony, providing outage and billing info on the go.

Especially if that one thing is done well.

And that is where users will want to have some patience with the app.

It took multiple tries to create a user account on the app – which is needed if you want to check power outages or pay the power bill.

I also had to make repeated attempts to load account info on the app.

Once those steps were successfully completed the app worked well, and is probably a keeper.

But the majority of mobile users likely won’t be patient at having to try again and again to access the app.

Hopefully the process will work better as Pacific Power provides updates for the app.

Until then, one of the p’s in the old PP&L will have to stand for patience.


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