Prom night is big business

Merchants eye fashion trends for the big night


Fashion Corner sales associate Erica Rios sorts through some of the colorful “must have” prom dresses popular for this year’s prom season.

— Fitted and full of sparkle is the dress of the day for prom season said fashion experts the Mecca of all things dressy.

That sparkle covers everything from sequined bodices to strappy heels and hair accessories, Fashion Corner sales associate Erica Rios said.

With prom season upon the local dress shops, the need to keep the most popular styles in stock is a challenge, Fashion Corner owner Irene Jochen said.

Particularly popular this season are the two-piece gowns. The tops come in many styles, from off the shoulder to strapless. The skirts also cover a range of styles from pencil straight to puffy.

There is no single color in vogue, Jochen said.

Girls can choose everything from classic black to a variety of sherbert colors.

Boys are tending toward fitted slim looks, complete with skinny ties to match their date’s gowns, she said. Bow ties are still very popular for the classic look.

While the young men are also choosing classic black tuxedos, some choosing bolder blues and burgundies.

All that style comes at price that may daunt even the most budget-conscious shopper. Dresses can run from $50 and up, not counting the shoes, accessories, hair and nails.

For the boys, in addition to the tuxedo rentals and sometimes shoe rentals, there is the cost of corsages and arrangements for dinner.

These days, boys and girls often split the cost of the prom tickets which can be up to $50 per couple.

If there is a real need to made a splashy entrance, a limousine rental may also be added to the prom night cost.

Couple also must work in the cost of prom photographs, which run from $20 to $60 packages

It can be an expensive night, but as the most popular prom theme reminds couples, “It’s one to remember.”


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