As of Tuesday, February 27, 2018
The media industry is changing. And as a result, so are we.
In the next couple weeks, our print and digital readers will notice big changes. For print readers, the biggest change will be frequency. For digital readers, it’ll be a paywall.
This is the kickoff of our changes to a digital first media outlet.
Beginning March 5, we will be cutting our physical newspaper production to three days per week — Monday, Wednesday and Friday. But rest assured, we won’t be skimping on the news coverage. In fact, it’ll be just the opposite.
Subscribers, both print and digital-only, will be able to get more up-to-the-minute coverage from us.
Over the last 18 months or so, we’ve seen our online readership take off. Our e-edition readership is about 15 percent of our total paid readership, and climbing.
But we have thousands and thousands of more readers who wait a week for free access to our news. No more. After March 5, anybody wanting online news will have to be a subscriber, just like our loyal print readers.
We’ll be posting stories to our webpage as they occur.
Non-subscribers will hit a paywall; but subscribers will be able to access all of our coverage. Print and e-edition subscribers will also have access to up-to-the-minute content without having to pay more.
Speaking of webpage, you’ve likely noticed a different look lately. That’s because we’re also optimizing our site to be more mobile- and tablet-friendly.
On the print side of our operation, we’ll be discontinuing the physical Tuesday and Thursday editions. Those pages will be added to the remaining publications, providing for a more robust reading experience Monday, Wednesday and Friday.
The change is nothing new in our industry. As the smallest daily newspaper remaining in the state, we’re following a model we’ve seen elsewhere here.
The Chronicle in Centralia, for example, made the same change a few years ago. Bigger newspapers have gone digital-first, too. The Seattle Post-Intelligencer, for example, is now only available online. And The Oregonian, Oregon’s largest newspaper, has cut back publication delivery to suburbs while now providing almost immediate news coverage on its website.
The changes we’re making here are a sign of the digital times. We believe that when they are complete, we’ll offer a better reading and advertising experience.
Change never comes easy, and we’re sure to hit a few bumps in the road. We thank you in advance for your patience as we make the changes.
We value our readers and advertisers, and think it’s time we move full-speed ahead into the digital era.